Succulent Sound Studios
Brand Strategy | Visual Identity | Web Design
Succulent Sound Studios is a prestigious recording and production studio located in Lake Worth, Florida. This studio is dedicated to fostering creativity in a cozy and welcoming work space, while maintaining the integrity needed to develop professional sounding music. They pride themselves on their involvement and support of the local music community.
Project Goal: To portray Succulent Sound Studios as both a welcoming but professional go-to destination for indie artists in the South Florida scene through playful imagery and clever branding.
Succulent Sound Studios is a very unique space and we wanted to convey that clearly. The design is meant to be fun, eclectic, and full of energy, as it reflects the creative nature and down-to-earth energy that Succulent Sound Studio provides. The Logo features a whistling potted succulent, as a way of connecting the brand to music in a creative and memorable way. The mascot reflects that making music should be fun, and when you hire Succulent Sound Studios, you hire professionals that are enjoyable to work with.
The new branding for Succulent sound Studios is powerful because it avoids the pitfalls of other typical music oriented logos. The design is vibrant, hip, and strongly stands out from the old-school music logos that fill the competitive space. At the same time, the visual identity is bubbly, bright, and bold. Representing the creative space that the company wishes to fill.
