MINT & MILK
Brand Strategy | Visual Identity | Social Media
Mint & MIlk was built with the idea that we should focus on what truly brings people joy: Food. The vision is to create a warm and welcoming space where people can gather and feel at home. This space aims to evoke the comforting feeling of visiting grandparents for lunch, where guests can relax, enjoy a nice snack, and take a moment out of their day for themselves.
Mint & Milk’s bakery and coffee shop are designed to be a cozy retreat where you can relax, study, or simply enjoy a moment of peace. We are committed to reducing waste and ensuring that everything we make is crafted with care and love. Our mission is to create a joyful and inclusive community where everyone feels welcome and valued.
Project Goal: To create a brand image that both aligns with the clients goals, and resonates with a tailored customer base.
The design strategy put in place was designed with the values of the brand in mind. We embrace a playful, fairy-tale-like atmosphere using pastels and light colors that transports our customers to a magical space. From the charming cottage decor to the delightful presentation of the pastries and beverages, everything is designed to evoke a sense of wonder and joy.
Mint & Milk’s tone of voice is rooted in generosity and kindness, always striving to provide more than expected. We believe in the power of giving, whether it’s through our products, services. Every interaction is an opportunity to offer something valuable, to make someone’s day a bit brighter, and to show that we care deeply about not just our customers, but people. The Design is made with light colors and a elegant font designed to foster a cozy and nurturing atmosphere.
