BAHP! Bubble Tea
Brand Strategy | Visual Identity | Social Media
Inspired by the playful sound a straw makes when it pierces the seal of a bubble tea cup, BAHP! offers a fun and delightful bubble tea experience. Along side their delicious hand-crafted cheese foam and boba, Bahp! aims to create an image that resonates with Asian Americans and enjoyers of Asian culture, particularly the artistic side. It is modern, fun, and bright. BAHP! serves a variety of visually stunning bubble tea drinks. Each drink is made to look “social media ready”, incentivizing customers to share their Bahp! experiences with their followers.
Project Goal: To create a brand image that has strong visual appeal, looks delicious, and aligns with the clients goals.
BAHP!’s design choices are centered on self-improvement and expanding capabilities. The brand’s ethos of dreaming big and living fearlessly is captured through bold, eye-catching colors and innovative design elements. Each visual choice reinforces the mission to provide high-quality flavors and inspire the community.
BAHP! focuses on creating an aesthetically pleasing experience that also signals quality. The emphasis on handmade boba and cheese foam is reflected in artisanal design elements, conveying craftsmanship and attention to detail. This dual focus on appearance and taste helps position BAHP! as a leader in the bubble tea market.
